An Alternative to the iBeacon; Qualcomm Has Low-Cost Gimbal Proximity Beacons

Apple's iBeacon isn't the only game in town when it comes to
Bluetooth Smart Proximity devices for retailers.  Qualcomm's
Gimbal proximity sensor is now available, supporting IOS today
and Android in the future.  Get ready for a Hyper-personal in-store
shopping experience.

As reported by GigaOM: Apple’s iBeacon is already tracking where you are in Apple Stores in order to present a more personalized experience.

It’s not the only game in town though. Qualcomm’s Gimbal Proxmity Beacons are now available for as low as $5 in quantity, the company announced on Monday. Currently a favorite vendor for chips in smartphones, Qualcomm’s Gimbal represents another product to keep the company powering mobile devices, smartwatches and just about any other Internet of Things connected gadget.

There are actually two Gimbal sensors now available: The small Series 10, measuring 28 x 40 x 5.6 millimeter and the larger Series 20 that takes up a 95 x 102 x 24 millimeter footprint. Both use low-energy Bluetooth Smart technology for detailed micro-location data; accurate within a foot. The idea is that retailers can add the Gimbal sensors throughout a brick-and-mortar store to see where customers are. That data provides the opportunity for a hyper-personal shopping experinece, says Qualcomm:

“Use of the platform enables brands to increase sales and drive loyalty by delivering highly relevant communications while those consumers are physically present in their stores and venues. Brands using the Gimbal platform can send customized communications based on interest derived from geofence triggers and proximity triggers, all matched to inferred interests.“

The concept is exactly what Apple is trying to do in its stores — as is Macy’s, which has installed Apple’s iBeacon in some locations. With accurate in-store location data of customers, retailers know what section of the store potential buyers are in. It can then tailor ads, product information, even limited in-store product specials, to the most likely buyers of such products.

The use of Bluetooth makes far more sense than other alternatives: NFC generally requires a customer action, such as tapping a phone to a tag, while GPS is pure overkill and not likely as accurate in some indoor locations. Before Bluetooth Smart, the Bluetooth wireless technology simply lacked either the range or used too much power to effectively be a detailed proximity location tool.

Qualcomm’s Gimbal product, which combines “physical location, activity, time and personal interests” currently supports iOS devices for now but the company says Android support is planned. This past January, I got a demo of how Gimbal can be used in other unique ways, such as the launch of a new Star Trek movie. Qualcomm can’t beam you up just yet, but it can provide computers with your exact location.

Germany’s DHL Test Delivers Medicine by Drone

As reported by GigaOM: Germany’s postal service has completed its first drone-based package delivery, successfully using a “Paketkopter” to carry a pack of medicine from a Bonn pharmacy to the Deutsche Post (DHL) headquarters a kilometer away.

When Amazon announced its own drone delivery plans just over a week ago, DHL was quick to say that it too was already developing a similar scheme. Monday’s maiden flight proves this to be true. However, Germany’s airspace rules remain unclear on drones, and this flight required a special permit.

According to Deutsche Welle, DHL currently has no plans to actually launch drone-based deliveries. This was just a trial to check the technological feasibility of the idea.

In that case, medicine was a great choice. It’s light, which is handy as drones aren't very strong. It’s also something that could plausibly merit very urgent delivery — delivering stuff via drone only makes economic sense when time is of the essence, due to fuel costs and the fact that drones will probably only be able to carry one package at a time.

Benefits of Fleet Tracking

As reported by Business2Community: Fleet tracking is the simple tracking of vehicles through a GPS system. It has widely been proven to assist businesses in fully enhancing the performance of their fleet. 

Typically, fleet managers have even been known to see a tremendous reduction in costs within just days of the installment of a GPS fleet tracking system. There is a wide range of top reasons to use vehicle tracking on your fleet.

Reduction in Fuel Costs

Fleet tracking assists businesses in making their vehicles much more efficient by reducing excess in speeding, idling, or unauthorized usage. With optimized routes, a business can greatly improve schedules and decrease the costs of fuel. Speeding and idling both waste fuel. However, with GPS tracking, alerts, and maps, it will easily show a fleet manager those employees who speed and where they are speeding.

Unnecessary wastes of fuel such as speeding and idling can be greatly reduced by regulating the total number of minutes that a driver is permitted to idle. This significantly decreases business costs due to fuel expenses. With fleet tracking, businesses are provided the unique opportunity to even notify drivers with alerts instantly.

By determining when your company’s vehicles are being used for non-business purposes, you can substantially improve the efficiency of your fleet. The vast majority of these fleet tracking systems also offer the capability to set customized hours that your vehicles can be utilized. This will effectively track improper use of company vehicles and report the data back to you.

With the benefits of a fleet tracking system, you also will receive the chance to completely optimize every route. It will assist you in determining whether a trip has been wasteful as well as specific routing that can assign advanced routes to your vehicles. The proactive and intuitive technology is a must for the vehicles in your fleet.

Increase in Productivity

A fleet tracking system permits a business to enhance the dispatching process by ensuring that the proper driver is dispatched to every job. With the careful insight received, a dispatcher can easily and quickly identify the most efficient routes for specific drivers. During particular weather conditions, this can be a major necessity for your drivers by giving your dispatch team the ability to reroute a driver or a fleet instantly.

Reduction of Labor Costs

Without the worries of time sheets, you no longer need to deal with punch card disputes. Your drivers are reported at the start of their shift, along with the stops made and time of completion. By monitoring your fleet, you will cut out those workers who may be finding less productive ways to pass company time. This will greatly improve your labor costs as well as the life and efficiency of your vehicle or fleet.

Improvement in Safety

Improved navigation can easily enhance the safety of your drivers and your fleet by keeping drivers on track with directions. The fleet tracking systems also offer ways to safely communicate with your drivers. Aside from safety in navigation and location, by improving simple tasks such as recorded maintenance needs, you will prevent potentially treacherous situations that unreliable vehicles can cause.

Apple to Locate Shoppers Within Its Stores Using iBeacon Technology

As reported by Fox News: GPS will tell you how to get to the nearest Apple store. With iBeacon, Apple hopes to guide you around once you're inside, whether it's to pick up an order, upgrade to a new iPhone or shop for a pair of headphones.

On Friday, Apple will begin using the technology at its 254 U.S. stores to send you messages about products, events and other information -- tailored to where you are inside, provided you have downloaded the Apple Store app and have given Apple permission to track you.

Using the iBeacon feature, the app will notify you if the computer you ordered is ready to be picked up, for example. Show a clerk your screen with the order number, and the clerk will get it for you. Walking by an iPhone table? You may get a message asking if you want to upgrade, check your upgrade availability and see if you can get money for trading in your old phone.

The company demonstrated the technology to The Associated Press this week at its busy, 24-hour Fifth Avenue store in New York City. At this particular store, Apple has installed about 20 iBeacon transmitters, some of which are simply iPhones and iPads, which come with the capability as part of the iOS 7 mobile software released in September. The transmitters use Bluetooth wireless technology to sense your exact location. That's not possible with GPS, which don't work well indoors and aren't good at distinguishing between locations that are just a few feet apart.

The beacons can be adjusted to specific distances, so you may get some notifications regardless of where you are inside. Others will come only when you are standing at a particular aisle, wall or product demo table. The store can also send out notifications about deals or upcoming events.

The implications go beyond Apple stores. One day, commuters might get information on subway delays as they stand on the platform, while museum visitors might get details on the painting they are standing in front of. Other retailers, of course, will be also able to offer special deals or track which aisle shoppers spend the most time at.

In-store location technology does raise privacy concerns, though many shoppers have shown a willingness to be tracked if there's something in it for them.

Major League Baseball already plans to use the technology next year to customize fans' experiences at its ballparks, provided they download the At The Ballpark app to their iPhones or iPads and have iOS 7 installed. In a demo earlier this year, MLB officials showed how the app can offer special features based on users' location in a stadium, such as coupons in the souvenir shop or a video that plays near landmarks.

Apple is not the first to offer in-store location technology. An app called Shopkick, for example, sends users discounts when they enter Macy's, J.C. Penney and other stores. But Apple's entry into micro-location puts the nascent technology into the hands of thousands of developers and broadens its reach considerably.

Apple said iBeacon provides apps with "a whole new level of micro-location awareness, such as trail markers in a park, exhibits in a museum, or product displays in stores."

To take advantage of this, make sure you have Bluetooth enabled on your phone and download the Apple Store app. You'll have to agree to let Apple track your location and to receive notifications while in the store. It'll only work if you say yes to both as you set up the app.

The app will automatically switch to "in-store mode" once you enter. Even without iBeacon, the app already lets you scan and pay for some items using your phone, get customer service help and reserve products.
Location tracking does raise privacy worries. After all, shoppers may not want their every move watched and recorded inside a store. Apple, however, said that it does not collect information about shoppers inside its stores. But other companies using iBeacon could, as long as people who download their apps agree to be tracked.

Privacy advocates have raised concerns about the various ways that retailers track shoppers, whether it's their location, purchase history or how often they visit a store. But consumers often agree to be tracked in exchange for discounts.

‘Brightest Flashlight’ App Shared Users’ Location, Device ID Without Consumers’ Knowledge

Android Flashlight app developer settles FTC charges it
deceived consumers.

From the Federal Trade Commission: The creator of one of the most popular apps for Android mobile devices has agreed to settle Federal Trade Commission charges that the free app, which allows a device to be used as a flashlight, deceived consumers about how their geolocation information would be shared with advertising networks and other third parties.

Goldenshores Technologies, LLC, managed by Erik M. Geidl, is the company behind the “Brightest Flashlight Free” app, which has been downloaded tens of millions of times by users of the Android operating system. The FTC’s complaint alleges that the company’s privacy policy deceptively failed to disclose that the app transmitted users’ precise location and unique device identifier to third parties, including advertising networks. In addition, the complaint alleges that the company deceived consumers by presenting them with an option to not share their information, even though it was shared automatically rendering the option meaningless.

“When consumers are given a real, informed choice, they can decide for themselves whether the benefit of a service is worth the information they must share to use it,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection. “But this flashlight app left them in the dark about how their information was going to be used.”

 In its complaint, the FTC alleges that Goldenshores’ privacy policy told consumers that any information collected by the Brightest Flashlight app would be used by the company, and listed some categories of information that it might collect. The policy, however, did not mention that the information would also be sent to third parties, such as advertising networks.

Consumers also were presented with a false choice when they downloaded the app, according to the complaint. Upon first opening the app, they were shown the company’s End User License Agreement, which included information on data collection. At the bottom of the license agreement, consumers could click to “Accept” or “Refuse” the terms of the agreement. Even before a consumer had a chance to accept those terms, though, the application was already collecting and sending information to third parties – including location and the unique device identifier.

The settlement with the FTC prohibits the defendants from misrepresenting how consumers’ information is collected and shared and how much control consumers have over the way their information is used. The settlement also requires the defendants to provide a just-in-time disclosure that fully informs consumers when, how, and why their geolocation information is being collected, used and shared, and requires defendants to obtain consumers’ affirmative express consent before doing so.

The defendants also will be required to delete any personal information collected from consumers through the Brightest Flashlight app.

Foursquare 7.0 Brings Passive Location Technology to All

As reported by GigaOM: After months of running a beta to a handful of users, the newer, “smarter” Foursquare is now available to the masses. Foursquare 7.0, released today, will bring passive location push notifications to all of its users, recommending locations nearby, according to TechCrunch.

The new version of the app, available for iOS and Android, comes along with a sleek redesign and small performance boosts. According to the company, the new alerts are designed to create the right balance between performance and battery life, as recommendations are useless if they constantly drain the phone of power. Interestingly, Foursquare 7.0 does not use any background app features — notorious iPhone battery-killers that, in providing up-to-the-minute changes in information, ultimately end up draining the battery even when the app is not in use.

It’s clear that Foursquare is making an earnest effort to make unobtrusive, sustainable, and informative passive location alert technology, but that’s a tall order. A large portion of what makes passive alerts useless is that for many users, it’s just not feasible to expect a phone to constantly fetch GPS or location data. The sheer limitation on technology might be to Foursquare’s ultimate detriment, as it has plenty riding on this deal (including $41 million in debt financing), but executing a great passive location app could solve the service’s great problem: being essential to its users.

The NSA Is Gathering 5 Billion Records On Global Cellphone Locations Every Day

As reported by Business Insider:  The National Security Agency collects nearly 5 billion records on the locations of cellphones worldwide, including within the U.S., Barton Gellman and Ashkan Soltani of The Washington Post report.  

Much like the agency's PRISM program, the GPS program collects a substantial amount of Americans’ data “incidentally."

The Post, drawing on documents form Edward Snowden and interviews with intelligence officials, reports that NSA analysts "can find cellphones anywhere in the world, retrace their movements and expose hidden relationships among individuals using them."

The ability to retrace someone's movements provides an astonishing ability to map that person's entire life, as seen by the metadata published by German politician Malte Spitz.

One senior collection manager told The Post that the agency is “getting vast volumes” of location data from around the world by tapping into the cables that connect mobile networks globally.

U.S. officials insisted to the Post that the location data programs are lawful and only used for intelligence on foreign targets. The number of Americans whose locations are tracked is unclear Snowden documents alone, the Post notes, and senior intelligence officials declined to offer an estimate.

The NSA collects locations in bulk and then uses powerful analytic tools — known collectively as CO-TRAVELER — to "map cellphone owners’ relationships by correlating their patterns of movement over time with thousands or millions of other phone users who cross their paths," according to the Post.

The result is astonishing, since the agency can then track the metadata of a target while also seeing the general public and "co-travelers," or those who may be associates with the target.

The issue for privacy advocates and concerned citizens, ACLU technologist Chris Soghoian explained to the Post, is that “the only way to hide your location is to disconnect from our modern communication system and live in a cave.”

Furthermore, the Obama administration has argued in court that Americans have no Fourth Amendment right to privacy when it comes to GPS location data.